Product Manager (58083)

The Product Manager role is responsible for managing the life cycle of products within Interventional Urology. This role will drive the global strategic planning with direct ownership of tactical execution of the marketing activities for the North America market. This role will manage all marketing aspects including messaging, clinical marketing, and strategic program management. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns.

Major Areas of Accountability:

• Manage marketing and business aspects of defined products including: forecasting, budgeting, marketing plans, segmentation and messaging, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns
• Act as a subject-matter expert for disease condition, therapy, market dynamics, product line, and programs
• Assist in development of marketing plans and activities for responsible product lines and programs
• Provide planning and project management support for product and program launches
• Create and implement marketing tools and programs and collaborate with other business units within to refine and continuously improve collaterals and other documentation
• Deliver technical presentations to various stakeholders, including sales force, surgeons, and internal management
• Supports interpretation and translation of scientific clinical data and economic data into commercial implications
• Supports market analysis and marketing insight on growth opportunities
• Provides support to business initiatives for Interventional Urology and Product Marketing
• Support the document control process for downstream marketing materials
• Support surgeon workshops, forums, and training events for therapy areas
• Work with sales training to build modules and execute trainings for sales representatives
• Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
• Leverage field experience to provide feedback for continuous system improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned

Essential Qualifications:

• BA/BS required with business, project management, or marketing emphasis. 
• 3+ years relevant experience related to medical device/product or program management field
• Strong project management background, marketing experience preferred
• Excellent presentation skills and professional image essential, with strong verbal and written skills
• Ability to travel up to 50%

Knowledge, Skills and Abilities:

• Excellent oral and written communication skills
• Excellent presentation skills
• Proficient in Microsoft Excel, PowerPoint and Word
• Passionate and a team player with strong self-awareness
• Excellent ability to positively interact with external customers, vendors and field sales staff
• Open-minded with a global mindset
• Embraces cultural differences within a global organization
• Willingness, ability and desire to learn
• Agile and adaptable to change
• Passionate and a team player
• Ability to consistently work and lead with ethical integrity
• Personifies Coloplast Mission, Vision and Values