Product Manager - Gamification & User Engagement

Who We Are

Roots and Bloom are redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Our Why

We fundamentally believe that everyone should have an opportunity to build wealth.  This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate.  

In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.

Why We Need You

We’re seeking an experienced and dynamic Product Manager with strong gamification skills to join our fast-growing team. In this role, you’ll be responsible for defining, refining, and driving the product strategy for key projects, from initial concept through to post-launch. You’ll work cross-functionally to ensure our products meet customer expectations and contribute to the long-term success and vision of the company. Your expertise in managing the full product lifecycle and integrating gamification techniques will be crucial in creating engaging, seamless user experiences that drive customer satisfaction and retention.

Role Responsibilities

• Develop Product and Gamification Strategy: Create and execute product strategies that align with the company’s overall goals and vision, incorporating gamification techniques to boost user engagement and retention. Define clear objectives, establish success metrics, and ensure the product aligns with market needs and customer motivations.
• Product Roadmap: Develop and maintain detailed product roadmaps, outlining key milestones and deliverables. Collaborate with stakeholders to prioritize features and requirements based on strategic goals and gamification opportunities. Adjust the roadmap based on evolving business needs and customer feedback.
• Cross-Functional Collaboration: Work closely with leadership, engineering, and customer success teams to ensure smooth execution of product goals, incorporating gamification strategies into product features to enhance user engagement.
• Customer Experience & Gamification Design: Design onboarding and customer journey touchpoints with a focus on gamification to enhance user experience, drive engagement, and encourage long-term user retention.
• Data-Driven Decisions: Use data to drive product decisions, particularly around the effectiveness of gamification elements. Test hypotheses, regularly analyze customer feedback, product performance metrics, and market trends to inform decisions on product features and updates.
• Customer Success: Develop and implement customer success strategies that leverage gamification to improve user satisfaction, retention, and engagement. Collaborate with customer experience and support teams to ensure a cohesive, gamified approach to user support and knowledge sharing.
• Product Launch: Oversee the entire product lifecycle, ensuring timely and successful product launches that include engaging gamification elements.
• Process Optimization: Refine product development workflows to improve efficiency and reduce time-to-market while incorporating scalable gamification strategies.
• Feedback Loops: Collect and analyze customer feedback related to gamification features to guide product decisions and iterations.
• Innovation: Stay updated on industry trends, particularly in gamification, and suggest new features that enhance the product, drive engagement, and improve the overall user experience.

Qualifications

• Bachelor’s degree or MBA with at least 3 years of equivalent experience in a relevant field. 
• Proven experience in product management, with a focus on software of Fintech products.
• Strong expertise in integrating gamification into product strategies to drive user engagement and growth.
• Proven track record of managing full product lifecycles and delivering impactful products.
• Strong ability to manage multiple priorities and ensure attention to detail.
•  Experience using data to drive decisions and optimize product direction.
• Excellent at fostering teamwork, aligning stakeholders, and driving collaboration.
• Comfortable working in a fast-paced, dynamic environment.
• Experience with HubSpot, Asana/Jira, analytics platforms (TBD), and AI prompts (e.g., GPT-4 or similar).

Our Values

• Accountability: We take our responsibilities seriously and always stay transparent.
• Student Mentality: Continuous learning and growth are at our core.
• Driven: We strive to exceed expectations. We aim for excellence in everything we do.
• Fairness: We’re committed to equitable treatment for everyone.
• Great Stewards: We manage our resources and relationships with care and responsibility.
• Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done”.

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.