Product Marketing Manager

As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts. You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.

Key Responsibilities:

• Positioning and Messaging:

  Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.

  Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.

• Content Creation:

  Develop sales enablement materials, including marketing toolkits, data-sheets, and slide decks.

  Create and manage white papers, blog articles, case studies, and other thought leadership content.

• Demand Generation: Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.

• Go-to-Market Strategy: Contribute to the go-to-market strategy, including product launches and market entry plans.

• Analysts’ Benchmarks: Track and analyze industry benchmarks and analyst reports to inform product positioning.

Integration Points and Collaboration:

• Product Management: Work closely to align product positioning with the product roadmap.

• Sales and VARs: Collaborate to ensure that sales kits and messaging are effective in the field.

• Regional Marketing Teams: Ensure that product messaging is consistent across regions.

• Regional Marketing Teams and Marketing Operations Lead: Coordinate on content for demand generation campaigns.

Key Performance Indicators (KPIs):

• Number and quality of sales kits and marketing materials produced.

• Engagement metrics for white papers, blog articles, and other content.

• Impact of product positioning on lead generation and sales pipeline growth.

• Analyst report rankings and mentions.

What FuturMaster has to offer:

• The opportunity to join a fast-changing environment where complexity is always an opportunity to grow and do better

• Work with cutting-edge technology and innovative solutions.

• Join a diverse and international company: there are no fewer than 24 different nationalities at FuturMaster

• Superb premises in Boulogne Billancourt. If running is your thing, then you will enjoy being near Saint Cloud 🌳. If you’re more of a music aficionado, all you have to do is cross the bridge to attend a concert at the Scène Musicale 🎵.

• 2 remote days per week