Product Marketing Manager | CDI

Your Responsabilities and Impact

1. Product Marketing Strategy & Execution:

• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce’s programmatic DOOH solutions.

• Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.

2. Product Content & Positioning:

• Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.

• Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.

• Work closely with product teams to manage Help Desk content production, updates and architecture

3. Market Insights & Competitive Analysis:

• Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.

4. Metrics & Reporting:

• Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.

• Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.

Who will you work with?

You will join a team of 50 people, organised into Tech, Product, Supply, Sales and Data divisions and will report directly to Emma Labrador, the CMO.