Senior Product Manager, Ads

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

As the Ads product manager, you will be responsible for the end-to-end scope of advertising products on Faire’s platform - from ad unit display to ranking and targeting to campaign management tooling. You'll work closely with cross-functional teams including engineering, design, marketing, sales, and data to define product strategies and deliver high-quality solutions that drive value for our retailer and brand customers. The ideal candidate will have a strong understanding of digital advertising, e-commerce, and the unique needs of both retailers and brands in a B2B marketplace.

What you’ll do 

• Product Strategy & Roadmap: Define and execute the vision and roadmap for Faire's advertising products, aligning with company goals and customer needs. Prioritize initiatives to deliver maximum impact and growth.
• Customer-Centric Design: Collaborate with research to collect insights from users (both brands and retailers), stakeholders, and market research to ensure advertising products meet the needs of our diverse customer base.
• Cross-functional Collaboration & Alignment: Work closely with engineering, design, data science, marketing, and sales teams to bring advertising products from concept to launch, ensuring smooth execution and alignment across teams.
• Product Development & Lifecycle Management: Lead the end-to-end product lifecycle, from ideation, feature definition, and prioritization, to development, testing, launch, and iteration.
• Stakeholder Communication: Act as the main point of contact for all stakeholders related to advertising products. Effectively communicate product status, updates, and results to leadership and other teams.

Qualifications

• Experience: 5+ years of experience in product management, with a focus on advertising products. Prior experience in marketplace advertising, e-commerce, or B2B is a plus.
• Technical Proficiency: Understanding of digital advertising platforms, ad-tech, and analytics tools. Experience with A/B testing and other product experimentation methodologies.
• Strong Analytical Skills: Ability to analyze complex data and derive actionable insights to inform product decisions and optimize performance. 
• Customer-Focused: A passion for understanding user needs and building solutions that delight customers. Experience using customer feedback to inform product development.
• Collaboration & Communication: Excellent communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Education: Bachelor’s degree or equivalent experience.

Salary Range

San Francisco, CA: the pay range for this role is $205,000-$282,000 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)