Chief Product Officer

About Us 

Headquartered in South Florida, Site Impact is a premier multi-channel direct marketing platform serving top media companies, brands, and agencies worldwide. Utilizing cutting-edge proprietary technology, Site Impact delivers cross-channel digital campaigns with remarkable speed, executing over 100,000 highly targeted campaigns annually for hundreds of clients. With a decade-plus of innovation, Site Impact has positioned itself as a leader in the dynamic data-driven marketing landscape, consistently scaling and expanding its offerings. In doing so, Site Impact has earned the trust of hundreds of clients, including large, diversified media companies, top digital agencies, and local-focused and national brands. 

The Opportunity 

We are seeking a dynamic and visionary Chief Product Officer (CPO) to lead our product strategy and innovation efforts. This role is responsible for driving the product roadmap, identifying new growth opportunities, and ensuring that our product offerings align with client needs and the company’s strategic goals. 

As the CPO, you will be a key member of the executive leadership team, working closely with the CEO, CTO, CFO and other stakeholders to shape and execute Site Impact's product vision. You will be instrumental in overseeing the product lifecycle from ideation to launch, driving growth through new product development, and ensuring a world-class user experience for our clients. 

Key Responsibilities: 

• Develop and implement a comprehensive product strategy that supports Site Impact’s business objectives, market positioning, and accommodates hyper-local markets and localization needs. 

• Lead and mentor a high-performing product team, fostering innovation and collaboration. 

• Define and manage the product roadmap, ensuring timely delivery of new features and enhancements. 

• Ensure product solutions are scalable to meet the demands of high-volume digital campaigns. 

• Stay informed about emerging technologies and trends in digital marketing, integrating relevant advancements into the product strategy. 

• Collaborate with the CTO, sales, and operations teams to ensure seamless integration and execution of product initiatives. 

• Advocate for the voice of the customer by embedding feedback into the product development lifecycle. 

• Ensure product compliance with regulations (e.g., CCPA) and manage associated risks. 

• Use customer insights, market research, and competitive analysis to inform product decisions and prioritize features. 

• Oversee the product lifecycle from concept to launch, driving continuous performance optimization. 

• Drive the scaling of new and existing product lines, aligning with Site Impact’s vision and goals. 

• Measure and analyze product performance, using data to drive continuous improvement. 

• Represent Site Impact’s product vision both internally and externally, serving as a key advocate for product initiatives. 

• 5+ years in product management leadership positions with a proven record of leading and managing a product management organization with overall responsibility for establishing long-term strategic growth initiatives. 

• Strong track record of delivering innovative and successful product strategies. 

• Expertise in managing product teams and fostering a culture of innovation. 

• Deep understanding of digital marketing platforms, cross-channel marketing, and data-driven product development. 

• Excellent communication and leadership skills with the ability to influence and inspire across all levels of the organization. 

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions. 

• Bachelor’s degree in business, marketing, or a related field; advanced degree preferred. 

• Based in south Florida or willing to relocate.