Product Manager

Garrison Dental Solutions, a leading innovator in Restorative Dentistry, is seeking a growth-oriented Product Manager with a strong track record in upstream product marketing, specifically focused on bringing new products to market from ideation through to launch. Reporting to the Director of Marketing, this role will be pivotal in managing our dental product portfolio and overseeing the entire new product development (NPD) lifecycle, ensuring that our products meet market demands and contribute to Garrison’s continued leadership in the dental industry. You will also manage one direct report.

Key success factors for the first year include:

• Drive product management initiatives to align with both marketing and sales strategies, playing a key role in achieving the 2025 sales budget.
• Lead the end-to-end new product development process to successfully bring two innovative products to market in 2025.
• Proactively engage with customers and stakeholders to uncover unmet needs, adding at least two new products to the NPD pipeline, fueling long-term growth and innovation.

Why Join Garrison Dental Solutions?

Private, Purpose-Driven Company:

• Family-owned, debt-free, and stable for 25+ years.
• Committed to innovating dentistry and restoring healthy smiles worldwide.
• Strong focus on teamwork, quality, and continuous improvement.
• Recognized as one of "West Michigan's Best and Brightest Companies to Work For®" for seven years running.

Market Leader:

• Leading provider of restorative dentistry solutions, with products sold in 150 countries.
• Known for innovative designs and advanced in-house manufacturing.
• Double-digit annual growth driven by investments in technology and innovation.
• Products protected by intellectual property and cutting-edge manufacturing processes.

Competitive Compensation & Benefits:

• Competitive base salary of $125,500 - $145,000 based on experience, plus bonus potential, and 401K with profit sharing.
• Comprehensive health coverage (medical, dental, vision), life insurance, and disability coverage.
• Professional development, tuition reimbursement, and hybrid work options.
• Whole health support, including an EAP, gym access, volunteer time off, and more.

Experience and Education Requirements:

• Bachelor’s or master’s degree, concentration in marketing preferred.
• At least two years product management experience of durable manufactured goods; preferably B2B.
• Dental industry or medical products experience is a plus.

Duties/Responsibilities:

• Innovation and Trends: Stay abreast of the latest marketing trends and innovations, especially in the dental industry, and incorporate these into our marketing practices.
• Market Analysis and Insight: Conduct and oversee primary and secondary market research to understand industry trends, competitor strategies, and customer needs; share with organization and use these insights to inform marketing decisions.
• New Idea Generation: Identify and investigate business opportunities and product development strategies for restorative dentistry portfolio expansion.
• Business Planning: Lead the creation of robust business plans for new and existing products/product portfolios, including market analysis, competitive landscape assessment, financial modeling, go-to-market strategies, and product lifecycle management.
• Business Development: Support product related alliances and joint ventures development; create business cases, propose and negotiate key business terms. 
• NPD Leadership: Lead and support for new product idea identification, defining product specifications and the design, development, and implementation (launch) of new products. Act as owner of New Product Review process.
• NPD Collaboration: Interface with engineering, operations, sales, the review board, customers, and suppliers to identify and mitigate product development risks.
• Sales and Marketing Collaboration: Work closely with global sales and marketing functions to align strategies, efforts and goals.
• Stakeholder Relations: Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand visibility and business opportunities.
• Performance Metrics and Reporting: Establish key performance metrics for new product development activities and product category performance, regularly monitoring, analyzing, and reporting on their effectiveness.
• Pricing: Develop and manage global pricing structures through global market research and competitor and trend analyses.

Required Skills/Abilities

• Command vs demand respect as a leader, across functions, and within the marketing function.
• Teamwork and collaboration oriented with respect for others.
• Determination, action-biased, and results-oriented.
• Personal accountability/ownership mentality.
• Continuous improvement driven.
• Analytical with the ability and appreciation for turning data and complex situations into easier to understand information.
• Ability to analyze complex situations and determine workable solutions.
• Ability to articulate complex information clearly and concisely, effectively conveying product vision, strategy, and roadmap to both technical and non-technical audiences, including internal stakeholders (e.g., engineering, marketing, sales) and external stakeholders (e.g., customers, partners).
• Proficient in Microsoft Office Suite.
• Able to travel about five times per year, primarily to U.S. trade shows.