Product Marketing Manager

Job Description

Marketing Product Manager 

Overview:

We are looking for a Product Manager to lead and grow our industrial and exterior lighting lines, managing product specifications, profitability, and marketing across all regions.

Key Responsibilities:

• Identify target markets and required products in line with business strategy.
• Analyze market trends, regulations, and competitor strategies in industrial and exterior lighting.
• Manage product lifecycles to maximize profitability through value engineering and pricing strategies.
• Develop strategic plans based on pricing, competition, and product specifications.
• Create marketing tools to highlight unique selling points and value propositions for sales teams.
• Draft briefs and business cases for new product ranges, incorporating market and customer insights.
• Assist in establishing product costs and market pricing relative to competitors.
• Support the creation of marketing content and materials.
• Train and support sales teams, both domestically and internationally.
• Manage key customer relationships, developing tailored product solutions.
• Provide bi-annual reports on product performance, market trends, and recommended actions.
• Conduct CPD seminars for internal and external audiences.

Qualifications:

• Strong technical knowledge of lighting applications.
• Familiarity with British Standards and industry guidelines.
• Proficiency in MS Office.
• Excellent communication, presentation, and analytical skills.
• Ability to influence cross-functional teams.
• Strong problem-solving skills and teamwork.
• Willingness to travel domestically and internationally.