Product Marketing Manager
PublicInput
Full-time
On-site
United States
ABOUT THE ROLE
PublicInput is seeking a dynamic and collaborative Product Marketing Manager to join our
innovative team. Reporting directly to the Director of Marketing, this role is pivotal in driving
the success of our platform by creating compelling messaging, driving business growth, and
leading strategic product marketing initiatives. If you are passionate about developing sales
collateral that showcases our value proposition and differentiates us in the market, we
invite you to contribute to our exciting journey.
WHAT YOU WILL DO
- Messaging & Positioning: Develop compelling and differentiated messaging and
positioning, tailored to the target customer and highlighting core capabilities of
PublicInput offerings. - Product Marketing Strategy: Take ownership of product marketing initiatives,
including new product and feature releases, launch planning, programming and
campaign development, sales enablement, brand, and web content development. - Lead and execute Go-To-Market (GTM) strategies and manage cross-
functional teams. - Customer Journey Mapping: Develop and maintain detailed customer journey maps
to visualize and improve the customer experience across all touchpoints. - Toolkit Development: Develop a comprehensive toolkit supporting the selling
process, including playbooks, sales decks, solutions briefs, white papers, product
demos, videos, blogs, and webinars. - In-App Messaging: Develop and own the in-product customer communication
strategy, including product discovery announcements, guides, walk-throughs, and
success KPIs. Ensure a seamless and informative in-app experience for customers. - Customer Intel: Analyze market and customer data to identify trends and
opportunities. Use insights to drive marketing strategies and ensure alignment with
customer needs and market demands. - Competitive Research: Conduct throughout competitive research to identify
strengths, weaknesses, and unique selling points of competitors. - Develop and maintain battlecards to equip the sales team with the
information needed to differentiate PublicInput in competitive situations.
WHAT DEFINES SUCCESS FOR THIS ROLE
As a Product Marketing Manager at PublicInput, success in this role is defined by achieving
high-level company outcomes that directly impact the growth and market positioning of our
platform.
high-level company outcomes that directly impact the growth and market positioning of our
platform.
- Revenue Growth: Increase in pipeline growth and revenue through the successful
execution of product marketing strategies, impactful sales enablement, and
effective messaging that resonates with target customers. - Market Share Expansion: Achieve an increase in market share by leading and
executing Go-To-Market (GTM) strategies that effectively position PublicInput as a
leader in the industry. - Sales Collateral Effectiveness: Measure the impact of sales collateral on conversion
rates, aiming for an improvement in conversion metrics across different segments. - In-App Messaging Success: Evaluation of in-app messaging effectiveness through
product discovery announcements, guides, walk-throughs, and success KPIs,
leading to enhanced customer satisfaction and product adoption. - Competitive Differentiation: Evaluate the success of competitive research efforts
by achieving a measurable improvement in how PublicInput is differentiated in
competitive situations. Aim for a specific percentage improvement in win rates
against key competitors. - Brand Visibility: Increase brand visibility and awareness by achieving a specific
percentage growth in web traffic, social media reach, and brand mentions within the
target market. - Product Launch Success: Measure the success of new product launches by tracking
metrics such as adoption rates, user engagement, and revenue contribution, aiming
for a specific percentage increase in success metrics.
SKILLS AND EXPERIENCE
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in product marketing, with a focus on developing and executing
successful GTM strategies. - Excellent communication and storytelling skills, with the ability to create compelling
messaging. - Analytical mindset with the ability to leverage market and customer data for
strategic decision-making. - A project manager. You are able to manage a number of complex projects and deliver against tight deadlines.
- An executor. Execution is imperative on this high-performing team.
- A team player with a positive attitude.
- A willingness to embrace change and to adapt strategies on the fly.
Benefits
- Unlimited Paid Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.
- Group Health, Dental, and Vision Plan: PublicInput offers a company-subsidized healthcare plan for employees up to $320 monthly, with options to add Dental, Vision, Life, and other benefit coverages for the employee and their family.
- Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program.