Product Marketing Manager (Payer)

About Sandata Technologies: Sandata Technologies is the leading supplier of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the United States. The Sandata solution has been implemented by 15,000 Provider Agencies, 19 State Payers, and 50 MCO Payers to ensure their compliance with changes in regulatory/compliance requirements and ongoing complexities. We make it easier for these organizations to work together and to manage their businesses while also getting paid as quickly as possible.

Why work here: At Sandata, we are committed to creating a real and measurable Diversity, Equity, and Inclusion initiative. We will create a work culture where we are curious, celebrate, respect, and appreciate our unique diverse stories, and how we've come to where we are. We will do everything possible so that people know that we care about them as an individual and work to build equity in our people, systems, and processes. We are continuing to grow our efforts, and we will grow further together.

Sandata seeks a collaborative, creative, agile Product Marketing Manager to help tell our compelling and differentiating product stories to our various target audiences to drive success. The ideal candidate will be a strategic thinker who can quickly connect the dots between product market fit and customer needs to create interest, intrigue, and demand.

Responsibilities:

• Go-To-Market Strategies and Plans: Assist in developing and executing go-to market strategies and marketing plans for new and existing products, including positioning, messaging, and launch tactics.
• Collaboration: Work closely with product, sales, engineering, and others as appropriate to align marketing strategies with product capabilities and business objectives.
• Marketing Materials & Sales Enablement: Create compelling marketing materials and sales enablement tools, including collateral, presentations, case studies, and whitepapers.
• Digital Marketing: Leverage digital channels to enhance product visibility and lead generation.
• Performance Analysis: Monitor and analyze market and campaign performance to refine strategies and report on key metrics.
• Stakeholder Communication: Collaborate with internal and external stakeholders to ensure consistent and effective messaging.

What you bring:

• Bachelor's degree in business, marketing, or communications.
• Minimum of three years of experience in product marketing, preferably in the homecare or healthcare industries.
• Experience navigating complex organizations, and a high level of comfort with fast-paced environments that involve a degree of ambiguity.
• Proficiency in marketing tools and software, including CRM systems, email marketing platforms, and Microsoft Office Suite.
• Strong project management skills with the ability to manage multiple tasks and priorities.
• Excellent written and verbal communication skills.
• Detail-oriented with a high degree of accuracy.
• Creative thinker with the ability to contribute innovative ideas to marketing campaigns.
• Strong interpersonal skills and the ability to work collaboratively within a team environment.
• Experience in inter-departmental collaboration and communication in a virtual environment.

Perks and Benefits:

• Medical, dental, and vision coverage
• Flexible Spending Account for health and dependent care
• Health Savings Account
• BenefitsVIP/Health Advocate
• Company paid Life insurance and STD
• 401(k) Plan
• Aflac STD, LTD, Critical Illness, Hospital, and Accident insurance
• Employee Assistance Program
• Tuition reimbursement & paid certification programs
• In-house product training programs
• Catalog of training courses for skills development
• Career Pathing for every department
• Employee Resource Groups (BIPOC, LGBTQ, Women, Military Veterans)
• Paid vacation, sick days, and holidays
• Paid lunch break
• Employee discounts and company perks
• Casual work environment
• Remote work
• Frequent employee events and fun social clubs

Sandata Technologies is an Equal Opportunity Employer M/F/Disabled/Vet