Tech Lead Product Manager – Site Personalization

Tech Lead Product Manager – Site Personalization  
 

About the Team

You will be a key part of the Product Analytics & Experimentation team responsible for conceptualizing, designing and optimizing the digital customer experience that drives Williams-Sonoma Inc.'s industry-leading multi-channel retail business. You'll be working with amazing peers, cutting-edge technologies and deep resources to help push the boundaries of our eCommerce experience. To learn more about our team, our values and our culture please check out our team site.

About the Role 

The Lead Product Manager, Site Personalization, will conceptualize, design, and deliver innovative personalization strategies to enhance customer experience, increase relevancy, and drive engagement across our digital platforms. This person will define the long-term roadmap while managing the day-to-day strategy and execution of site personalization initiatives with significant opportunities to drive positive KPI growth. The role will report to the VP of WSI Technology for Product Analytics and Site Optimization, Experimentation, and Email Operations.
 

The ideal candidate is highly collaborative, working cross-functionally with product, engineering, data science, and marketing teams to build personalized experiences that resonate with customers. A strong technical foundation in eCommerce technology and expertise in site personalization development and enablement is essential. The candidate must demonstrate ownership, technical fluency, and an ability to communicate complex ideas clearly to diverse audiences, ensuring the successful delivery of personalized features that meet business goals.

Responsibilities 

• Strategic Vision: Define and lead the strategic vision for the Site Personalization program, ensuring alignment with overall business goals to maximize ROI and enhance customer experiences.
• Personalization Strategy: Conceptualize, design, and help deliver digital site personalization strategies that enhance customers' on-site experience and drive relevancy and engagement across our digital platforms.
• Roadmap Development: Develop a comprehensive long-term roadmap for site personalization initiatives while managing the execution of day-to-day testing activities to drive continuous improvement.
• User Story Development: Write clear and concise user stories and define project scope to ensure the development team understands the requirements for successful implementation of personalization features.
• Cross-Functional Collaboration: Collaborate effectively with product analysts, UX designers, engineers, and brand stakeholders to ensure seamless execution of personalization initiatives. Foster an environment of collaboration to identify and prioritize high-impact personalization opportunities.
• Technical Expertise: Utilize a strong technical foundation in eCommerce technology to enable effective personalization strategies. Stay abreast of industry trends and technological advancements to drive innovative personalization solutions.
• Opportunity Identification: Identify new testing opportunities through data analysis, UX studies, and market trends, ensuring a consistent pipeline of innovative experiments.
• Performance Measurement: Establish clear KPIs for site personalization initiatives. Monitor and analyze performance metrics, conduct postmortems, and drive continuous improvement based on results.
• Campaign Execution: Lead the execution of site personalization campaigns using industry-standard tools, ensuring thorough testing and deployment of effective features.
• Project Management: Manage the day-to-day strategy and execution of personalization efforts, ensuring timely delivery of projects and optimal use of resources.
• Stakeholder Communication: Effectively communicate personalization strategies, priorities, and results to stakeholders at all levels, including senior leadership. Act as a key liaison between technology and business teams to ensure alignment on goals.
• Best Practices Development: Develop and document best practices for site personalization processes to improve the quality and efficiency of initiative execution.
• Customer-Centric Focus: Understand customer needs and behaviors to create exceptional experiences. Ensure that personalization initiatives are aligned with improving customer satisfaction and driving loyalty.
• Cultural Leadership: Foster a culture of data-driven decision-making within the organization, encouraging teams to validate or challenge assumptions about customer behavior.

Criteria

• Experience:  8+ years of Product Management experience, with a focus on site personalization within eCommerce.  Proven track record of driving high-impact results in technology-driven environments.
• Ownership Mindset: Strong sense of ownership and accountability, with the ability to drive projects from conception through execution.
• Technical Proficiency: Robust understanding of eCommerce technologies and personalization tools, with the ability to leverage technology to inform strategic decisions.
• Analytical Skills: Exceptional analytical abilities with a passion for data-driven decision-making. Ability to translate data insights into actionable strategies for site personalization.
• Communication Skills: Excellent communication and interpersonal skills, capable of engaging diverse audiences and fostering collaboration across teams.
• Agile Mindset: A proactive, agile approach to problem-solving, with a focus on continuous improvement and enhancing customer experiences.
• Educational Background:  Bachelor’s Degree in Business, Marketing, Computer Science, Engineering, or a related field or equivalent work experience.
• Retail e-Commerce experience preferred.
• This role requires being onsite in the Brooklyn, NY office Monday through Thursday and Friday as optional in the office.

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. Our associates are encouraged to bring their authentic selves to work, so they can be their best and achieve their personal and professional goals.   We make inclusivity a cornerstone of our culture by welcoming associates with diverse cultures and backgrounds and celebrating them, together.  We nurture an open, inclusive environment for all. Our differences—whatever they may be—are valued, explored, and appreciated. Together, we’re creating a more just and inclusive company culture where the only criteria for advancement are: 

• The quality of our work
• The contributions we make to our teams and the business
• Our ability to lead and connect

We firmly believe that working in a culture focused on diversity, equity, and inclusion (DEI) spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Outside of WSI, we recognize the importance of playing a part in our communities through partnerships, collaborations, and commitments to a more just and inclusive world.

People First 

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities 
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series 

WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $135,000 - $165,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.