· Is responsible for the management, budget, and growth of the defined product line portfolio; utilizes product portfolio management and product life cycle tools and processes to manage the product line structure |
· Develops and leads the execution of global product line strategic marketing plans; Leads global marketing activities; Identifies target markets and industry segments and the channel structure required to access them, and drives the execution of implementation plans. |
· Manages product line profitability in support of company strategic goals. Product price reviews, price exceptions, industrial product promotion, discount programs, and product line life-cycle reviews are tasks and activities linked to company profitability impact |
· Conducts global market research and field visits to determine customer dynamics, drivers, current and future customer needs, opportunities, and to recognize specific geographical considerations for both products and programs |
· Leads global competitor, product, technology, and market-specific competitive intelligence gathering and evaluation activity |
· In conjunction with engineering, lead R&D activities with respect to the identification and incorporation of new and emerging technologies into the existing product portfolio to specifically create a sustainable market differentiation |
· Responsible to develop, manage and conduct new product and program introductions. This includes identifying target markets / applications to optimize the new product, and developing promotion, training requirements, and other sales tools necessary for a smooth and fast acceptance of the product in the market |
· Develops field communications and publications including product and program specific collateral [i.e. literature, web, technical solutions] to support product plan objectives and to target key opportunities aligned with product line strategic objectives |
· Determines and supports specific customer relations programs including industry conventions, annual meetings, and trade associations |
· Using influencing and project management skills, will deliver strategic plan & budget and manage the overall P&L performance |
· Responsible for group staffing, motivation, training, development and evaluation of subordinate personnel in conjunction with goal setting and periodic review per company requirements |
· Proactively identifies and overcomes business issues by working collaboratively with key operational and sales functions |