Product Marketing Manager

Headquartered in South Bend, Indiana, Surestep fabricates, markets, and sells a comprehensive line of custom orthotic devices that benefit children with mobility challenges. The company’s mission “to enrich and transform lives through compassionate service and innovation” is what drives the passion to continue to develop high-quality, innovative products that result in exceptional patient outcomes. Each Surestep team member is an important part of this life-changing process. Founded in 2000, Surestep custom devices are sold through its vast network of O&P partners throughout the United States and in more than 30 countries. South Bend is located just 40 minutes southeast of Lake Michigan and 90 minutes east of Chicago. Ranked No. 4 by Forbes Magazine, “Best Places to Live in America and Most Affordable Cities” edition, South Bend is also home to the beautiful and historic University of Notre Dame, where people can enjoy top-level sporting and entertainment events close to home.

The Product Manager’s primary responsibility is to manage the brand and programs/products under the brand to ensure business unit goals are accomplished. This is an on-site role in South Bend, Indiana.This team member will evaluate opportunities to define and optimize the brand and product portfolio through analysis and understanding of market data, market trends, voice of customer and the competitive environment. In addition, this role is responsible for translating findings into requirements and go-to market strategies and will oversee the implementation of strategy, collaborating closely with cross-functional team members.

Be a part of an organization that changes lives for patients all over the world!

The essential duties and responsibilities of this position include but are not limited to the following:

• Own the creation and lead the execution of the brand marketing plan
• Identify and own programs and product launches that will add value and collaborate with the rest of the marketing team to develop data-driven marketing plans to execute on program and product goals
• Analyze the markets, understand competitors and trends and utilize voice of customer research
• Prioritize programs and product launches for the team and lead cross-functional project management team meetings to execute
• Collaborate with content strategy team to develop a value proposition that will resonate with each of the target audiences for the brand and specific program and products
• Build and lead go-to-market plans that include both internal and external resources, trainings and communication plans while collaborating with all of the key marketing function owners
• Manage the key performance indicator dashboards to understand the outcomes of the plan and identify if goals were achieved

• Bachelor’s degree in marketing, engineering, healthcare, or equivalent  
• Minimum of 6+ years’ experience in Product Management, Marketing, Consulting, or similar function (4 years with Advanced Degree)
• Project or Program management experience
• Launch strategy and execution experience
• Able to produce clear guidance geared for all audiences
• Detail-oriented and organized
• Ability to influence leadership and key stakeholders through strong communication and interpersonal skills
• Healthcare industry, medical device, or medical products experience is preferred
• Individual must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures.

• Excellent communication, problem-solving and organizational skills
• Able to work under tight deadlines, organize and prioritize responsibilities and requests
• Proficiency with office software; such as, Microsoft Office suite and photo editing / design software
• Continuously innovate new solutions, influencing and responding to change
• Focus on superior outcomes, and calibrate work processes for outstanding results
• Dexterity of hands to operate a computer keyboard as well as seeing to read and review materials for accuracy
• Hearing and speaking to exchange information with staff, internal and external customers, and public
• Ability to sit or stand for extended periods of time
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• Competitive Compensation Packages
• 8 Paid National Holidays & 4 additional Floating Holidays
• PTO that includes Vacation and Sick time
• Medical, Dental, and Vision Benefits
• 401k Savings and Retirement Plan
• Paid Parental Bonding Leave for New Parents
• Flexible Work Schedules and Part-time Opportunities
• Generous Employee Referral Bonus Program
• Mentorship Programs- Mentor and Mentee
• Student Loan Repayment Assistance by Location
• Relocation Assistance
• Regional & National traveling CPO/CO/CP opportunities
• Volunteering for Local and National events such as Hanger’s BAKA Bootcamp and EmpowerFest

Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The company will comply with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.

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