Product Marketing Manager

Job: Product Marketing Manager

Location: Bangkok, Thailand

ASW Consulting is an Australian-owned boutique talent-acquisition and engagement consulting firm which is focused on providing careers for top talent in the Southeast Asian market.

The Opportunity

Our valued client is a leading and growing company in the F&B sector. We are seeking an experienced Product Marketing Manager to increase sales and enhance brand awareness for our products.

Key Responsibilities

• Develop marketing plans for assigned products to increase sales within the designated budget.
• Manage both ATL and BTL marketing activities.
• Communicate with consumers to build brand awareness and engagement.
• Coordinate with relevant departments to ensure the marketing plans are executed as planned.
• Track and evaluate the outcomes of marketing activities to ensure maximum efficiency.
• Analyze sales data and market trends to identify opportunities for improvement and growth.
• Conduct consumer research to understand their needs and adjust product offerings accordingly.
• Manage and control the assigned budget.
• Conduct market surveys in both Bangkok and provincial areas to identify new promotional channels.
• Plan and develop new sales channels for the products under responsibility.

Key Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or related fields.
• At least 5 years of experience in a marketing manager role or similar position.
• Strong analytical skills and market understanding.
• Ability to manage budgets and develop marketing plans.
• Excellent communication and teamwork skills.
• Ability to work under pressure and adapt to changing environments.
• Fluent in Thai Language.