Sr. Product Marketing Manager

You are a visionary storyteller bringing products and solutions benefits and capabilities to life. You have a strong ‘can do’ attitude coupled with an entrepreneurial drive and inquisitive desire to always improve what you see. As a Senior Product Marketing Manager, you will work with product owners and growth marketing teams to define and deliver Product Marketing support for existing and new SHI- developed cloud solutions and services. This role will focus on creating differentiated messaging, clear value proposition and supporting a good understanding of the solution capabilities with target audiences.

The role will involve working with a range of stakeholders from across SHI. The Senior Product Marketing Manager will work in a collaborative team environment that includes functional leadership, subject-matter experts, sales teams, writers, designers, and analyst relations. From this collaboration, they will be able to contribute to the design of effective, high-quality material. The right person will be able to give and accept constructive criticism/feedback with the constant goal of promoting the SHI brand.

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $14 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours. 

Included, but are not limited to:

• Supporting increased awareness and adoption of SHI-developed cloud services and solutions, both internally and externally. This is achieved using a wide variety of marketing channels including (but not limited to):
  • Website Solutions and Services pages
  • Blogs
  • Product & customer testimonial videos
  • Sales collaterals (Pitch decks, and datasheets, solutions briefs)
  • Press announcements
  • Events & webinars
  • Social media
  • RFP content
• Developing differentiated messaging and positioning that will guide marketing campaigns and accelerate sales efforts.
• Creating content, with direct responsibility for messaging and articulating the value proposition across multiple media formats and channels.
• Collaborating with peers across the marketing organization, including resources to assist with additional copy writing, digital marketing support, events management, and project management support.
• Managing the production of product marketing activities and assets.
• Maintaining brand integrity across all initiatives and communications.
• Collaborating with internal business leaders and Subject Matter Experts (SMEs) to create targeted content for various buying personas and buying stages of the SHI customer journey.
• Supporting Demand Generation and Sales Enablement teams with market knowledge and targeted content.
• Supporting Voice of the Customer activities and working with product teams to ensure continual development of SHI services and solutions.
  

• 7+ years’ product marketing experience in the technology industry
• Completed bachelor’s degree
• Experience of one or more of the following cloud platform domains: Microsoft Azure, AWS, Google Cloud Platform, Hybrid Cloud, Cloud-Based AI Services, Managed Services etc.
• Experience in content creation and collaboration with creative design teams
• Excellent copywriting ability

• Outstanding verbal and written communication skills
• Strong project management and organization skills
• Ability to create compelling and exciting messages that help SHI differentiate from our competitors
• Ability to generate content and collaborate on graphic design
• Ability to contribute to the design of effective, high-quality visuals
• Ability to understand the audience and adapt communications accordingly
• Ability to work effectively within all levels of an organization, both internally and externally
• Excellent follow-up skills with limited management engagement
• Ability to take ownership of assigned workload/projects and follow through to completion
• Time management skills
• Ability to manage a high-volume role and multi-task several projects at once
• Proficiency in the entire Microsoft Office Suite

• Position may require up to 25% travel

• The estimated annual pay range for this position is $90,000 - $130,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
• Equal Employment Opportunity – M/F/Disability/Protected Veteran Status